For a high-growth biotech company, we implemented an AI-powered CRM transformation using HubSpot's advanced AI capabilities combined with custom scientific content generation models. The solution reduced content creation time by 60% and automated 70% of routine customer inquiries while maintaining high technical accuracy in scientific communications. The implementation integrated specialized natural language processing models for scientific terminology with HubSpot's core AI features, including their AI Assistant and Insights Engine.
The technology stack included custom-developed ML models for protocol generation and compliance checking, integrated with laboratory information management systems (LIMS). The establishment of an AI Excellence Center, supported by robust MLOps practices and continuous model training pipelines, ensured ongoing optimization and adaptation to evolving scientific terminology.