At a Fortune 500 media company, we led a comprehensive AI transformation strategy and implementation for advertising sales and programming rights operations. The strategy involved ideation, use case definition, lean business case justification, pilot planning, data management, application selection & integration, training and implementation. Both transformative projects have achieved a successful launch at scale across multiple divisions and properties.
The AI roadmap includes people upskilling, robust risk management frameworks and governance structures to ensure successful adoption while maintaining compliance with broadcasting, security and privacy regulations. We took a phased approach to the engagements and earned each successive step with the client. The project included people upskilling, robust risk management frameworks and governance structures to ensure successful adoption while maintaining compliance with industry, security and privacy regulations.